• Overview


    This strategic redesign shifted the app from a generic offering to a personalised, trust-building experience. Key improvements included optimising the Home Page with personalised content modules and simplifying the billing interface for absolute transparency and control over subscriptions.

    +21.4%

    User Retention

    +17.2%

    App Usage Time

    view project

    UX Revamp across key funnels of Gaana App

    Doja Cat

    0.1 M Followers

    Khairiyat

    4m 34s

    Take You Away

    3m 59s

    Young Fiasco

    4m 12s

    Follow

    POWERED BY

    International Top 50

    Playlist by Gaana

    76 Songs

    Houdini

    Dua Lipa

    Agoda Hills

    Doja Cat

    Single Soon

    Selena Gomez

  • Overview


    This strategic redesign shifted the app from a generic offering to a personalised, trust-building experience. Key improvements included optimising the Home Page with personalised content modules and simplifying the billing interface for absolute transparency and control over subscriptions.

    +21.4%

    User Retention

    +17.2%

    App Usage Time

    view project

    OPTIMISING D7 RETENTION THROUGH DAILY LOGIN BONUS

  • Overview


    This strategic redesign shifted the app from a generic offering to a personalised, trust-building experience. Key improvements included optimising the Home Page with personalised content modules and simplifying the billing interface for absolute transparency and control over subscriptions.

    +21.4%

    User Retention

    +17.2%

    App Usage Time

    view project

    Boosting Playlist Creation in Gaana

  • Overview


    This strategic redesign shifted the app from a generic offering to a personalised, trust-building experience. Key improvements included optimising the Home Page with personalised content modules and simplifying the billing interface for absolute transparency and control over subscriptions.

    +21.4%

    User Retention

    +17.2%

    App Usage Time

    view project

    Boosting trending music discovery - Whats New Gaana

    What’s New

    Discover the latest releases and trending features with our new 'What's New' section!

  • Overview


    This strategic redesign shifted the app from a generic offering to a personalised, trust-building experience. Key improvements included optimising the Home Page with personalised content modules and simplifying the billing interface for absolute transparency and control over subscriptions.

    +21.4%

    User Retention

    +17.2%

    App Usage Time

    view project

    DRIVING PLAYER SPEND WITH GACHA SYSTEM